Pinterest video ads7/4/2023 ![]() When Kohl's “Premiere” video placement runs for its entire 24 hour time block, other undetermined pilot testing brands will appear.įor advertisers to reach the people who come to Pinterest with commercial intent,” a spokesperson told TechCrunch. ![]() ![]() Two weeks ago Pinterest also followed TikTok's lead by expanding the length of video clips to five minutes in its Idea Pins format to promoteįurther engagement between brands and Pinterest users.īecause the ad product is still in alpha testing, the pricing has not been made public. Its top brands, Vogue and Architectural Digest. This year, Pinterest also signed an agreement with Condé Nast to produce 160 exclusive videos for the site featuring Purchase after viewing brand video content on the platform, per the company. As of 2021, there were one billion video views every day on the app, with users being 2.6-times more likely to make a Investing in video ads lines up with Pinterest's recent rise in effectiveness as well as user interest. The ad is overlaid with text as well as a buttonįrom there, Pinterest users can check out the retailer' s product suggestions, add items to their cart and check out as if they were on Kohl's ![]() TheĪd appears directly under the search bar and showcases a short-form video of a woman wearing “1 Dress 3 Ways,” as she hops between looks. The new ad format is currently visible in the most recent version of the Pinterest mobile app, featuring women's spring apparel from Kohl's. ![]()
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